{
  "name": "How to prepare your website for AI search changes",
  "step": [
    {
      "name": "Step 1: Audit Crawlability and Indexation",
      "text": "Before anything else, make sure AI bots can actually *find* and *read* your content. This means checking your `robots.txt` file and ensuring there are no accidental blocks. You also need to confirm that your pages are being indexed by search engines. If a page isn't indexed, it won't show up anywhere, AI or otherwise. This foundational step is critical for AI discovery.",
      "@type": "HowToStep",
      "position": 1
    },
    {
      "name": "Step 2: Research Real Customer Questions",
      "text": "AI Overviews are all about answering questions. So, you need to know what questions your prospects are actually asking. Use tools like Google Search Console to find \"unanswered questions\" related to your services. Also, dig into Q&A platforms like Quora, Reddit, and specific industry forums (e.g., Avvo for legal, Houzz for home services). This research directly informs the content you'll create.",
      "@type": "HowToStep",
      "position": 2
    },
    {
      "name": "Step 3: Create Useful, Original, People-First Content",
      "text": "AI systems prioritize content that is clear, factual, and semantically relevant. Generate concise, direct-answer paragraphs that address the questions you identified. Ensure your content is accurate, high-quality, and adds real value, avoiding low-value or inaccurate machine-generated pages. Focus on quality over quantity and make sure important information isn't hidden in images or scripts.",
      "@type": "HowToStep",
      "position": 3
    },
    {
      "name": "Step 4: Strengthen Internal Linking and Navigation",
      "text": "Help AI systems understand the relationships between your content pieces. Good internal linking helps crawlers discover more of your site and understand its structure. Improve your website's navigation so that related topics are easy to find, creating a logical flow for both users and AI. This improves the overall authority and depth of your AI Resource Library.",
      "@type": "HowToStep",
      "position": 4
    },
    {
      "name": "Step 5: Implement and Validate Structured Data",
      "text": "This is where schema shines! Use JSON-LD schema (like `FAQPage`, `Article`, `Service`, `LocalBusiness`) to explicitly tell AI systems what your content is about. Crucially, ensure this structured data accurately matches the visible content on your page. Inaccurate or mismatched schema is a common mistake that can hinder AI citation.",
      "@type": "HowToStep",
      "position": 5
    },
    {
      "name": "Step 6: Keep Business Profile Information Current",
      "text": "For local businesses, keeping your Google Business Profile (and other relevant directories) accurate and up-to-date is vital. AI systems pull information from many sources, and consistency across platforms reinforces your credibility and helps you get cited for \"near me\" type queries. This step ensures that your local presence is optimized for AI discovery.",
      "@type": "HowToStep",
      "position": 6
    }
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  "description": "Before anything else, make sure AI bots can actually *find* and *read* your content. This means checking your `robots.txt` file and ensuring there are no accidental blocks. You also need to confirm th"
}