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  "articleBody": "It's easy to get caught up in the hype around AI and websites, and sometimes that leads to well-intentioned but ultimately unhelpful actions. When you're trying to make your website more 'AI-friendly,' avoiding these common mistakes can save you a lot of time and effort.\n\n1. Creating separate 'AI-only' pages or markup: Some folks think they need a special version of their site just for AI. Fact: Google explicitly states that no additional technical requirements or special schema are needed for AI Overviews. Focus on making your *main* site excellent for everyone, including AI.\n\n2. Overemphasizing schema for schema's sake: While structured data is important, simply adding a ton of schema without ensuring it accurately reflects your visible content can be a waste of time or even detrimental. Google advises against using structured data that doesn't match what users see.\n\n3. Publishing large volumes of generic AI-generated text: While AI can help with content, simply churning out mountains of bland, unoriginal text won't help you. AI systems prioritize 'fact density' and clear, semantic relevance. Focus on quality, verifiable answers, not just quantity.\n\n4. Hiding key information in images or scripts: If your core service descriptions or answers are only embedded in images or require complex JavaScript to load, AI crawlers might struggle to fully understand them. Keep essential information in easily readable HTML text.\n\n5. Using structured data that doesn't match visible content: This is a big no-no. Your JSON-LD schema should be a faithful representation of the information presented on the page. Misleading schema can confuse AI systems and won't earn you citations.\n\n6. Not checking your robots.txt or CDN settings: You might unintentionally be blocking AI crawlers from accessing important parts of your site. Regularly review these settings to ensure critical pages are crawlable by bots like Google-Extended and OAI-SearchBot.\n\nHow to Compare Your Options:\nWhen looking for help, make sure your provider emphasizes foundational SEO, clear content, and accurate structured data over 'secret' AI-specific hacks. Look for competence in technical SEO, accessibility, and content quality, and ask for documented audits and measurable deliverables.",
  "datePublished": "2026-09-23"
}