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        "text": "When selecting a GEO marketing provider, an accounting firm should look for experience specifically with professional services or accounting firms, a clear understanding of local search algorithms, and transparent reporting on key performance indicators (KPIs). The provider should demonstrate expertise in Google Business Profile optimization, local citation building, and content strategy tailored to local audiences. Ethical white-hat SEO practices are crucial. Look for case studies or testimonials from similar businesses and a clear communication plan regarding strategy and progress.",
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