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        "text": "Traditional SEO aims for broad, national or international visibility, focusing on general keywords and overall website authority. Local SEO, however, specifically targets customers within a defined geographic service area. For a plumbing company, local SEO focuses on optimizing for searches like 'plumber in Chicago' or 'emergency plumbing Houston,' utilizing location-specific keywords, Google Business Profile, and local directories. While both are important, local SEO is paramount for service-based businesses like plumbing that rely on geographically restricted clientele.",
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