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  "description": "General SEO aims for broad visibility, while GEO (local) SEO for med spas targets local clients within a specific geographic area, focusing on 'near me' searche",
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        "text": "General SEO focuses on improving a website's overall visibility in national or global search results for broad keywords. GEO (local) SEO, however, specifically targets clients within a defined geographic area. For a med spa, local SEO prioritizes appearing in searches like 'botox near me' or 'med spa [city name]', optimizing your Google Business Profile, and building local citations, whereas general SEO might focus on broader informational content that isn't location-dependent.",
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