{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "name": "How does GEO differ from traditional SEO for law firms?",
  "description": "GEO expands on traditional SEO by optimizing content for how AI systems process information and answer user queries, ensuring a law firm is visible in both trad",
  "url": "aiovisibility.com/faq/how-does-geo-differ-from-traditional-seo-for-law-firms",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How does GEO differ from traditional SEO for law firms?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Traditional SEO primarily focuses on ranking high in organic search results through keywords, backlinks, and technical optimizations. GEO for law firms expands on this by anticipating how AI systems process information and answer user queries. It involves structuring content, optimizing for natural language understanding, and building authority specifically for AI models, ensuring your firm is recommended or cited by generative AI when legal questions arise, in addition to appearing in standard search results.",
        "description": "GEO expands on traditional SEO by optimizing content for how AI systems process information and answer user queries, ensuring a law firm is visible in both traditional search and AI-driven results."
      }
    }
  ],
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [
      "h1",
      ".faq-question",
      ".faq-answer",
      "[itemprop=\"acceptedAnswer\"]"
    ]
  }
}