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        "text": "While both AEO and traditional SEO aim to improve search visibility, their approaches differ. Traditional SEO often focuses on keywords, backlinks, and overall website ranking. AEO, conversely, is hyper-focused on providing concise, direct answers to specific user questions. It optimizes for rich snippets, featured snippets, and voice search, where the search engine directly provides an answer without the user needing to click through to a website. For an insurance agency, this means optimizing content to be the definitive answer for common insurance queries, rather than just ranking high for broad terms.",
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